
INNOVATOR, CREATOR and OPERATIONALIST
ENTREPRENEURSHIP | TECHNOLOGY | PRODUCTIVITY | OR | AI
- DUTCH | FRISIAN LIVING IN NAIROBI
- LIVED IN 5 COUNTRIES
- SPEAK 7 LANGUAGES
- TRAVELLED TO 50+ COUNTRIES (AND COUNTING)
- WORKED WITH PEOPLE OF 100+ NATIONALITIES
- I HOLD AN MBA FROM IMD BUSINESS SCHOOL IN SWITZERLAND
- I HOLD AN MSC IN OPERATIONS RESEARCH, ECONOMETRICS AND ACTUARIAL SCIENCES FROM THE UNIVERSITY OF GRONINGEN IN THE NETHERLANDS
WHAT I DO…
Value Chain Productivity & Innovation
Reimagining how sectors grow by redesigning the systems behind them—from agriculture to circular fashion to the blue economy.
Includes: value chain optimization, ecosystem design, applied innovation, sector transformation.
Pricing Strategy as System Design
Helping organizations see pricing not as a number—but as a reflection of operations, customer value, and business design.
Includes: value based pricing frameworks, strategic pricing for growth, pricing in emerging markets, psychological and behavioral economics of pricing.
Applied Data Analytics & Decision Intelligence
Building analytical solutions that don’t just report data—but guide real decisions in operations, strategy, and systems. Includes: dashboards with purpose, decision support tools, outcome-focused analytics, business intelligence.
AI, Automation & Digital Transformation
Translating buzzwords into business value by embedding smart tools where they actually matter. Includes: practical AI adoption, automation of workflows, low-code/no-code transformation, ethical and effective tech deployment.
Operations Research (OR) in the Real World
Reviving OR as a modern-day toolset for complex problem-solving and optimization—from routing to resource allocation.
Includes: supply chain optimization, process design, predictive modeling, mathematical optimization, simulation.
System Design for Emerging Markets
What makes sense here isn’t always what scales elsewhere; a strategic systems lens on local contexts—what success looks like when you’re designing in Kenya / (East) Africa.
Includes: system design for informal and semi-formal economies, solutions tailored to infrastructural gaps and policy friction, frugal innovation in low-trust environments.
Innovation Beyond the Silicon Valley Script
Challenging dominant innovation narratives. Building grounded, high-leverage systems instead of chasing buzzword disruption.
Includes: rethinking accelerators, ecosystem design, skin in the game, real entrepreneurship vs performative startups.
Systemic Entrepreneurship & Venture Design
Helping founders—and funders—move beyond performative innovation to build ventures that solve real problems, align with value chains, and are designed for traction, not vanity metrics.
Includes: venture diagnostics, skin-in-the-game tools, entrepreneur-led systems design, accelerator rethinking, demand-driven incubation.
HOW I WORK…
Systems Thinking = Unpacking what’s really driving bottlenecks, incentives, and unintended outcomes—then redesigning the system, not just the surface.
Ecosystem Mapping = Visualizing the actors, flows, gaps, and dependencies in a sector to identify leverage points and bottlenecks.
Collaborative Innovation Models = Bringing together unusual partners to co-create solutions that fit—and designing governance so ideas don’t get stuck after the pilot.
Human-Centered Design = Working from lived experience—not theory—to design tools, services, and systems that people can actually use in their daily reality.
Lean Experimentation = Running lightweight tests to learn fast—whether validating a business idea, piloting a new service, or tweaking a process.
Operations Research (OR) = Using optimization, routing, and resource logic to solve messy problems in supply chains, service flows, and constrained environments.
Simulation Modeling = Stress-testing ”what if” scenarios before rollout—especially where markets shift fast or data is incomplete.
Decision Trees & Tradeoff Analysis = Breaking down complex choices into clear branches—so teams can weigh risks, resources, and payoffs with full visibility.
Business Model Design = Structuring how value is created, delivered, and captured—then pressure-testing it against real constraints.
Value-Based Pricing = Figuring out what people are actually willing to pay—then aligning price with value delivered, operations enabled, and positioning reinforced.
WHAT I WRITE…


You Think You Have a Pricing Problem? You Don’t.




The AI Field Guide: What to Use When, and Why It Matters

